How To Plan A Two-wheeler Group Ride: 5 Tips for Organizers

 Two-wheeler group rides are an excellent way of building a community of followers and fans around your brand or to bring people together to achieve a social goal such as raise money for a special social cause. In addition to that, group rides also create a sense of belonging among your community which will result in passive sales down the road and create a strong family of avid followers that will eventually become your brand ambassadors and pull in more members into the circle.

Top motorcycle manufacturers and the best helmet manufacturers in India are organizing two-wheeler group rides and if you also planning to do something similar here are five special tips from experienced organizers that will help you achieve your goals.

1. Event management: A group ride, even if there are just 20 or 30 participants in it, is an event. Therefore, it goes without saying that you will need to manage the event. There are professional event management companies and professionals who can help you out or you can do it yourself if you are on a tight budget. Make sure of taking everything into consideration and speak with other organizers to find out how they manage the event previously for staff small things such as snacks and goodies can make a huge impact without costing a lot that organizers often miss out on. These tangible things have a way of staying with the participants long after the ride has ended to remind them of the good times they had together. Take a moment to think what you would like to see in the event and what things will make you happy about participating in the event and then plan accordingly. A key management aspect is to delegate responsibilities so that even small things are completed with perfection and to everybody satisfaction.
2. Marketing and creating a buzz: There is no point in organizing an event if there are no participants in it! Plan to create a buzz around the event with the proper marketing plan that touches upon all points of contact where your community exists. Most people make the mistake of focusing just on social media platforms whereas their primary consumer group exists offline. Before spending any money on the marketing activities, learn where your audience is and then target them accordingly. It is a good idea to start planning for the event marketing activities at least 30 days in advance with a clear list of advantages for participants.
3. Establishing safety protocols: You don’t want any accidents are mis have to spoil experience of the group writing activity that you were planning for staff to ensure that everybody follows all proper safety writing protocols make it very clear for participants to wear motorcycle helmets and other riding safety gears such as jackets, riding gloves and boots and also follow the group leader instead of competing against one another to reach the front of the line. A comprehensive pre-ride meeting is necessary, as you will see in the next point, to explain all the safety protocols so that there is no room for confusion.
4. Pre-ride meetings: Two or three days before the official day of ride organize a pre-ride meeting for all participants where you can explain the stoppages, the route that you will be taking along with the vital safety protocols and provisions for technical assistance on medical help for the participants. Arrange for refreshments and encourage all participants to ask any doubts or queries that they might have in their mind so that they don’t have any confusion on the day of the ride. It is a general human tendency to skip boring meetings so you can make things compulsory by giving them the permission stickers/badges at the pre-ride meeting which will make it mandatory for all the participants to be present.
5. Managing finances: Even if you don’t plan to cover the fuel expenses of the participants, there are going to be other costs involved in organizing a group ride so make sure that you have sponsors to cover those expenses. If you are planning to go solo with the expenses, be prepared for it beforehand. Speak with other organizers to get an idea how much money you are going to need, or make an educated guess after getting an estimate from vendors.

Finally, as the organizer, always be prepared for the group ride to not deliver what you expected, so keep an open mind and don’t have any hard and fast expectations out of it, and explain the same to your sponsors/bosses as well. It is a good idea to go with the flow and make the best of the social networking opportunity. Collect contact information and just focus on having a good time. If your participants enjoy the ride, you will have made the right impact on behalf of your brand or social cause. That’s a win!